What should you charge for your coaching?
Answer a few questions about your market, your experience, your results and how many people are asking, and get a price with the reasoning behind it.
Start freeSee pricingCurrent lifetime value per client
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The Basics
Market Current listed monthly price £ Years of coaching experience Current number of clients Who do you primarily coach?What You've Already Proven
Highest price you've successfully closed a client at Sales call close rateWhat % of calls become clients
Have you been told you're cheaper than expected, or underpriced? Yes, more than once Once or twice Never / not that I recall Not sure Genuine enquiries per monthPeople asking about working with you
Retention
Average client stays 6 months 1 month12 months24 monthsResults & Authority
Client results you can point to None yet or very few A few average ones 5-10 solid with proof 10+ genuinely impressive Credentials or specialist expertise visible to your audienceAudience Signals(optional)
Instagram followers Avg story viewsBrand Equity
Tick everything that applies
Published a book, article, or widely-shared resource in your niche Trained a known athlete, public figure, or well-known client Regular podcast guest, speaker, or featured in industry media Large or highly engaged following outside of coaching Featured in mainstream media, TV, press, or viral content None of the aboveKeep reading
- PaymentsSell subscriptions, packages and one-off products through your own Stripe. Pay-in-full options, order bumps, discount codes, signed terms before payment, and the sale creates the client account.
- Online coachesRun your full online coaching business in one place: clients, programmes, nutrition, payments, community, and AI-powered check-ins.