Start free. Pay when it's working.
Free for your first clients, with no time limit. Paid plans when you need more room, priced in pounds.
Start freeSee pricingLaunch offer: our first 50 coaches only
We've just launched, so the first 50 coaches to join get Founder: unlimited clients and teammates, everything in Pro and white-label included, for less than any Pro plan. Your price stays locked for as long as you stay subscribed. When all 50 seats are taken, the offer ends.
£35/moBilled monthly, or £385 a year (1 month free).
28 of 50 Founder seats taken22 left- Unlimited clients and teammates
- Everything in Pro, white-label included
- 200 GB storage
- Only Stripe fees on client payments
- Price locked for as long as you stay subscribed
Founder vs Pro
50 clients on Pro: £79/mo
Founder: £35/mo, unlimited
You keep £44 a month
100 clients on Pro: £139/mo
Founder: £35/mo, unlimited
You keep £104 a month
200 clients on Pro: £239/mo
Founder: £35/mo, unlimited
You keep £204 a month
Prefer to pay for what you use? Pick the plan that fits your client list.
Starter
Everything you need to start coaching, free.
£0Free forever
3 clients, no teammates
- Programming, check-ins, nutrition, community and payments
- 1 GB storage
- 2.5% fee on client payments, on top of Stripe's fees
- Shows "Powered by Coachflow" to clients
Growth
For coaches with a growing client list.
£15/moBilled monthly
10 clients, 1 teammate
- Everything in Starter, plus team management
- Unlimited courses, recipes, check-in templates and events
- 20 GB storage
- Only Stripe fees on client payments
- Remove "Powered by Coachflow"
Pro
For established coaches and small teams.
£39/moBilled monthly£1.95 per client a month
20 clients, 3 teammates
How many clients?
- Everything in Growth, for more clients and teammates
- Extra teammates £5.99/mo each (coming soon)
- 50 GB storage
- Only Stripe fees on client payments
White-label add-on coming soon for every plan: £8.99/mo or £150 once. Included with Founder.
Enterprise
Talk to us
Over 200 clients, or a bigger team? Everything in Founder, with limits, onboarding and support built around your business.
- Prices exclude VAT where applicable.
- Charged in pounds (GBP). If your card is in another currency, your bank converts it.
- Stripe's own card fees always apply on top of any Coachflow fee.
Compare plans
Every plan has the core coaching tools. Here is exactly what each one includes.
| Feature | Starter | Growth | Pro 20 | Founder | Enterprise |
|---|---|---|---|---|---|
| Plan | |||||
| Price | Free | £15/mo | £39/mo | £35/mo | Talk to us |
| Clients | 3 | 10 | 20 | Unlimited | Over 200 |
| Teammates | None | 1 | 3 (+ extra soon) | Unlimited | Custom |
| Storage | 1 GB | 20 GB | 50 GB | 200 GB | Custom |
| Coaching tools | |||||
| Programming and workout tracking | |||||
| Check-in form templatesCheck-ins your clients submit are unlimited | 25 | Unlimited | Unlimited | Unlimited | Unlimited |
| Nutrition and meal plans | |||||
| Recipe hubRecipes you can create | 500 | Unlimited | Unlimited | Unlimited | Unlimited |
| Habits and lifestyle | |||||
| Community | |||||
| Messaging | |||||
| Courses and educationModules | 100 | Unlimited | Unlimited | Unlimited | Unlimited |
| EventsEvents a month | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Payments and storefront | |||||
| Leads and CRM | |||||
| AI coaching toolsAI runs a day | 20 | 100 | 300 | 300 | 600 |
| Business numbers | |||||
| Team management | |||||
| Fees and branding | |||||
| Fees on client payments | 2.5% + Stripe fees | Stripe fees only | Stripe fees only | Stripe fees only | Stripe fees only |
| White-label | Add-on, coming soon | Add-on, coming soon | Add-on, coming soon | Included | Included |
| Remove "Powered by Coachflow" |
Teammates don't count you, the owner. Stripe's own card fees apply to every client payment. White-label add-on coming soon for every plan: £8.99/mo or £150 once. Included with Founder.
Questions about pricing
The Maths
See what you're already spending.
Tell us how many clients you have, tick the tools you pay for, and we'll find the right Coachflow plan, then show you exactly what you'd save.
How many clients do you currently have?
We'll pick the minimum plan that fits your scale
clients 11050100200200+ Recommended plan:Growth, Up to 10 clients · includes everything you needTick the tools you're currently paying for above to see your potential savings.
Keep reading
- How it worksFollow one client from a free guide to a bench press PB: what you do, and what Coachflow handles, from leads and payments to onboarding, check-ins and flags.
- Coachflow vs TrainerizeCoachflow and Trainerize side by side, from each one's own website: programme builders, progression, nutrition, payments, CRM, branding and what the add-ons cost.
- PaymentsSell subscriptions, packages and one-off products through your own Stripe. Pay-in-full options, order bumps, discount codes, signed terms before payment, and the sale creates the client account.