Your logo. Your name. Your colours.
Your clients sign in, train, check in and read their emails under your brand, not ours. Coaches who look like a company charge like one.
Start freeSee pricingWhat white-labelling gives you
White-labelling replaces our branding with yours across everything your clients and your team see: your logo in the app, your name in place of ours, your brand colour through the whole interface, the sign-in page, the browser tab, and the emails they get from you. The Powered by Coachflow mark disappears, and client help goes to you.
Where Coachflow still shows
The address bar and the installed app's icon still say Coachflow, and so does Google's screen if a client signs in with Google. Everything inside the app, and every email, is yours.
Applied to the whole interface
Your brand colour drives the buttons, highlights and accents through the client experience, the community and your storefront, plus a light or dark theme. A branded header image, tagline and bio finish the storefront, with a live preview of how your link looks when someone shares it.
An app with your icon on it
Clients add your platform to their home screen and it opens like an app, straight to your community. Coachflow detects their phone and walks them through the install with the right steps for iPhone or Android, and you can edit those instructions yourself.
Priced against what it does
A client who trains inside your app, reads your courses under your brand and books through your page holds a different picture of your business than one who bounces between four tools with someone else's logo on them. Charging premium rates gets easier when nothing about the experience looks borrowed.
Questions coaches ask.
Will my clients know I use Coachflow?
Inside the app, no: your logo, name and colours replace ours, the Powered by Coachflow mark is removed, and their emails come from your name. The web address, the installed app's icon and Google's sign-in screen still say Coachflow.
Can I use my own domain?
No. Your clients use Coachflow's web address, with your logo, name and colours on everything they see inside it.
Can clients install it as an app?
Yes. Clients add it to their home screen and it launches like an app, straight into your community, with install steps for iPhone or Android that you can edit. The icon on their home screen is Coachflow's until custom app icons arrive.
Is white-label included in my plan?
It's coming soon as an add-on for any plan (£8.99 a month or £150 once), and it's included with Founder today. Paid plans can also just remove the Powered by Coachflow mark, free.
Keep reading
- CommunityA community your clients open daily. Points and leaderboards for real coaching actions, live call beacons, member maps, polls, spotlights and birthday celebrations.
- PaymentsSell subscriptions, packages and one-off products through your own Stripe. Pay-in-full options, order bumps, discount codes, signed terms before payment, and the sale creates the client account.
- Teams and agenciesMulti-coach workspaces with a shared content library, role-based access, per-coach client books and one central view of the business. For coaching businesses that have outgrown one person.